Did you ever have a dream so powerful it woke you up from a deep sleep? Well, that’s what happened to our co-founder, Tia. And it was a game changer. The vision: kids in cool, hip t-shirts that spoke to modern-day issues from a place of positivity, love and kindness—a way to express what they were feeling about the world around them. Partner Kim loved the idea and they jump started it the very next day. What you see here is a dream come true, a way to take their years of marketing and PR experience with k101 Agency, layer in their jobs as moms and create a brand platform that gives kids a voice and a way to express their views on those issues that impact all of our futures.
They created Little Activists to empower children to think, to embrace and consider the world at large when making daily choices—whether it’s spreading positivity, standing up for a friend or rescuing stray animals. And to share that message in a way that’s both fun and engaging. It begins and reinforces the cycle of socially conscious living and giving, and also helps parents open dialogue about social issues at an early age.
Every great movement starts with an idea, or in this case, a cool shirt. And a cape or tutu, of course! After all, our children are our great hope, our superheroes of change. Our Little Activists!